2024: A Year of Global Expansion for 420 Latam / Anutea in the Cannabis Market

This 2024 has been a year of transformation for 420 Latam / Anutea and cannabis agronomy in Colombia. We embarked on an ambitious global expansion, exploring emerging markets and establishing strategic relationships to bring Colombian cannabis flowers to new horizons.

Our journey took us to key cannabis markets, such as Thailand, Australia, Italy, the Czech Republic, Switzerland, England, Vietnam, Canada, and the United States. We analyzed the specific needs of each market, from preferences for terpene-rich flowers in Australia to the demand for high-THC strains in some European markets.

We identified unique opportunities in Switzerland and the Czech Republic, where our CBD strains with 1% THC content have been well received. We observed how these markets use CBD flowers as a base for infusion with semi-synthetic cannabinoids.

We focused on getting closer to the end consumer, working directly with distributors in Europe. This strategy allowed us to detect unfair practices affecting Colombian growers and offer fair and transparent alternatives.

Key Achievements in 2024

• Switzerland: We established partnerships with two major distributors, successfully exporting 200 kg of cannabis flowers.
• Czech Republic: We opened our own company, imported 150 kg, and built a solid customer base.

• Strengthening the supply chain: Consolidate our presence in Switzerland and the Czech Republic while exploring new opportunities in Europe.
• Empowering other growers: Share our experience and knowledge with other Colombian producers, driving excellence in cultivation.
• Fostering collaboration: Create a network of entrepreneurial growers committed to honesty, fairness, and good practices.